The AI Industry’s Trust Deficit: Companies and Leaders Have Net Unfavorable Ratings

In the race for scale and national competitiveness, the AI industry made its case to investors and policymakers, but in a game dominated by county and local chokepoints, the industry left a gaping hole – convincing voters to back their cause.

A survey by Veleonis shows the trust gap clearly.

Amazon, Apple, Google and Microsoft, brands rooted in commerce, devices, search and productivity, are viewed positively by an average 20-point margin. Anthropic, Meta, OpenAI and X/xAI, rooted in AI, social media or both, are viewed negatively by 20 to 42 points. One group has reputation to protect; the other has trust to earn.

Key Findings

  • 59 percent choose none of the eight companies or are unsure which one they trust most to develop AI responsibly; Google leads at 10 percent.
  • 75 percent choose none or are unsure which of the companies they trust most to operate data centers responsibly; 33 percent would oppose a nearby project regardless of details; half name electricity, water or other environmental costs.
  • 34 percent cite job loss and 32 percent misinformation when describing how AI could help or harm them.

All eight executives are viewed negatively; Satya Nadella is 3 points below even, Dario Amodei -33, Sam Altman -51, and Mark Zuckerberg -66

“Trust is becoming a deployment constraint for the AI industry,” said Mark Drapeau, founding partner of Veleonis. “Capital can finance a data center and technology can power it, but neither secures public permission. Companies must answer who benefits, who pays and who is accountable.”

“The industry is selling productivity. Voters are asking about jobs, misinformation, water and electricity,” said Ryan Munce, president of co/efficient. “That mismatch becomes political at a statehouse, utility commission or county board, where leaders will be judged  on the questions voters are actually asking.”


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